GENERAL MOTORS HEROES
All of Canada thanks you. As do we.
In recognition of the selfless acts of service to our country and communities, General Motors is proud to show our appreciation by offering our Canadian Heroes a $1,000* bonus towards the purchase or lease of eligible new 2020 or 2021 Chevrolet, Buick, GMC or Cadillac vehicles. Canadian Forces personnel, First Responders and Professional Healthcare Workers are eligible.* Plus, this great new offer can be combined with other retail offers and partner programs!
To participate, simply bring proof of eligibility* to a local Chevrolet, Buick, GMC or Cadillac dealership. They’ll be able to answer any and all questions regarding eligible vehicles, down payments, trade-ins, combining offers and more.
Frequently Asked Questions
Who is eligible for the Heroes Bonus?
A: Canadian Forces personnel who qualify for this program include:
- Active members
- Spouses** of any of the above including surviving spouses
Q: Which vehicles are eligible?
A: Come see us to discuss eligible on new 2020 or 2021 Chevrolet, Buick, GMC and Cadillac models.
Q: How do I participate in the Heroes Bonus?
A: Simply bring in your current or former proof of Canadian Forces membership to us.
Q: How many vehicles am I eligible to purchase, finance and/or lease?
A: There is no restriction on the number of vehicles an eligible individual can purchase/lease through the Canadian Forces Appreciation Discount.
Q: Can I share my Heroes Bonus?
A: Only spouses are eligible to share the discount.
Q: Does the purchase/ finance/lease require a down payment?
A: We will be able to provide details on the down payment of your chosen vehicle
Q: Can I combine the Heroes Bonus offer with current retail incentives?
A: Yes. The Canadian Forces discount can be combined with other GM programs such as:
- GM Card
- Student Bonus
- Mobility program
Can I combine the Heroes Bonus with the GM discount programs?
A: Yes, in most cases.1
Q: Can I order a vehicle through this program, rather than choosing one from my dealer’s inventory?
Q: Are dealer demonstration vehicles included in this program?
A: Yes. See us for details.
Q: Can I use a trade-in with the Heroes Bonus?
A: We will be able to provide more information on trade-ins.